If you follow technology news on Twitter, you have probably heard about Hey.com. If you haven't, it is a new subscription product based on a different way of looking at email. Hey has a great heritage, as it is made by the team that developed Basecamp. Hey is not just a new email client; you can't use an existing email address with the product. Instead, for good or bad, you have to embrace the Hey way of processing and reviewing email. While I disliked it at first, the Hey email way has grown on me. And it's not bad. In fact, it is terrific.